16three books qualified sales appointments for B2B service companies using cold email.
We find the prospects, run the outreach, handle replies, and book qualified prospects directly onto your calendar.
You pay for qualified appointments we book.
Book a Strategy CallBest for established B2B service companies with a proven offer and enough deal value to make outbound worthwhile.
16three is built for established B2B service companies with a proven offer and an inconsistent pipeline.
Maybe referrals keep you busy for a while, then things slow down.
Maybe the owner is still responsible for finding most of the next opportunities.
Or maybe you simply know you could close more business if you had more qualified people to talk to.
We build the outbound system that creates those conversations.
This works best if you already have a proven service, know who you want to sell to, can respond to leads quickly, and have enough deal value to justify paid appointment generation.
01
We build targeted prospect lists around the type of companies you actually want as customers.
Then we identify the people responsible for making the buying decision.
The goal is to reach companies that could realistically become customers, not fill a spreadsheet with random contacts.
02
We write the emails, build the follow-up sequences, launch the campaigns, and manage the day-to-day outreach.
The messaging is built around your service, your market, and the reasons a prospect would actually want to talk.
03
When someone responds, we move the conversation forward.
We qualify the opportunity based on the criteria we agreed on before launch and work toward getting the meeting booked.
04
Qualified appointments land on your calendar.
Your job starts when it is time to sell.
Before we launch, we agree on exactly what counts as a qualified appointment and how much each appointment costs.
We define the target company, decision-maker, qualification criteria, billing rules, and no-show policy upfront.
When we book an appointment that meets those criteria, you pay the agreed rate.
Simple.
I’m Dan Wallace.
For the last four years, I’ve worked inside growing businesses building the systems they needed to operate and grow.
I helped one company grow from roughly $400K to $4M in annual revenue over four years.
During one recruiting push, I personally reached out to more than 150 people and helped bring on 40 new hires in two months.
A lot of that work came down to the same skill:
Finding the right people, starting conversations, and building a repeatable process around it.
That became the foundation for 16three.
I created 16three for businesses that already know how to deliver their service but need a more consistent way to create new sales opportunities.
16three manages the prospecting and appointment-setting process from start to finish.
That includes:
Your team takes the calls and closes the opportunities.
We learn about your service, your customers, your pricing, and how you currently get new business.
We also look at whether outbound makes sense for your market.
We agree on the type of companies you want to reach and the people inside those companies who are worth contacting.
We also define exactly what counts as a qualified appointment.
We create the prospect lists, messaging, follow-up sequences, and campaign setup.
Once everything is ready, outreach begins.
When prospects respond, we handle the conversation and move qualified opportunities toward a meeting.
You take the call.
If the appointment meets the agreed qualification criteria, you pay the agreed rate.
Pricing depends on your market, customer value, and qualification criteria.
Before we send the first email, you’ll know:
There should be no confusion about billing once the campaign starts.
If you have a proven B2B service and want a more consistent way to get in front of potential customers, book a call.
We’ll look at your offer, your market, and your economics to see whether the pay-per-appointment model makes sense for your business.
